Whisper campaigns exposed: pay per lie on YouTube

According to The Sydney Morning Herald, one of Australia's most popular YouTube users has admitted being paid to spruik Ten's new show Lie to Me surreptitiously in the latest example of marketers invading the popular video sharing site.

Amateur video maker Hugh Thomas, 26, from Bondi, said he was asked by a mystery third party to create a video blog on Lie to Me and publish it on his popular YouTube channel , in return for payment from 20th Century Fox.

He would not give more details of the whisper campaign, saying he was bound by a non-disclosure agreement.His six-minute satirical video on Lie to Me attracted just 10,800 views but it was joined by scores of other clips created by YouTube users around the world - all sponsored by Fox.

But none of the videos disclosed the Fox payment.

emily | 2:38 PM | Advertising / Marketing |
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