Full TV Episodes Viewed Online Doubles Since '06

According to Information Week, eighty-seven percent of Internet streamers say they go online to watch current episodes that they missed.

About twice as many Internet users watch entire television programs online than in 2006, according to a recent report.

Knowledge Networks, a research, marketing, and consulting firm, found that one in five Internet users between the ages of 13 and 54 watch full TV episodes online. Two-thirds of them said they expect to their favorite shows to be available for viewing on the device of their choice, according to an annual report released last week by Knowledge Networks.

The third annual report, "How People Use TV's Web Connections," also showed that use of third-party hosting sites like Hulu has doubled since 2007, from 14% of Internet streamers ages 13 to 54 to 28%, but the networks' own Web sites are still the most popular source of network content, Knowledge Networks reported.

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emily | 10:19 AM | Studies and Research |
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