YouTube Selling More Ads To Larger Advertisers?But Only On A Fraction Of Videos

YouTube may finally be making some headway in convincing big marketers to get over their phobia of user-generated content.

A new report from Piper Jaffray analyst Gene Munster says YouTube is selling in-stream advertising on more videos and adding new major advertisers.

The report surveyed the top 100 videos (by views) on YouTube during a single week in February with an eye toward how many played ads and what kind of ads ran.

Read full article in The Washington Post.

emily | 11:08 PM | Advertising / Marketing |
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