February 4, 2009
Ashton Kutcher's Katalyst to Create Facebook Series
The Ashton Kutcher-led production firm Katalyst Media has entered into a groundbreaking partnership with leading social networking apps developer Slide Inc. to launch an original Web series on Facebook. Media Week reports.
The new short form video series KatalystHQ has been conceived as a mock reality series that will provide viewers a behind-the-scenes look at the goings-on at the Katalyst offices in Los Angeles. The first episode, Method Acting, features Kutcher taking preparations for an upcoming movie role a bit too seriously.
Episodes of the show, which debuted on Feb. 4, are being distributed via Slide’s ubiquitous FunSpace app which officials claim reaches 150 million users on Facebook.
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