YouTube: crisis a boon to online video ads vs TV

The online video advertising market will emerge a winner from the global economic downturn as firms seek cheaper and more precise ways to promote their products, YouTube's co-founder said on Friday, reports Reuters.

Chad Hurley, chief executive of the business which is now owned by Google Inc, said rapid growth in demand for online video meant his website was tapping larger and commercially more valuable audiences.

"The market for online video is reaching critical mass. Some of these audiences are similar in size to what you can reach in television programing," he told a panel at the annual meeting of the World Economic Forum.

emily | 10:44 AM | YouTube |
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