Brits watch a day's worth of TV a week

Britain is a nation of telly addicts, according to a new report by TV marketing body Thinkbox. TechRadar reports.

The report, based on figures taken from research body Barb, says the average TV viewer in the UK clocked up a horrifying 26 hours' worth of TV watching a week over the last year.

... Thinkbox also found that online TV viewing was not cannibalising broadcast TV figures as first expected, with 78 per cent of people using IPTV as a means to catch up on shows missed on traditional broadcast telly.

Tess Alps, Chief Executive of Thinkbox, said: "The broadcast audience may not always be watching the same programme at the same time as it did when there were a handful of channels... but viewers haven't gone anywhere."

emily | 4:04 PM | Studies and Research |
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