Hulu To Launch Ad Campaign During Super Bowl

According to Broadcasting & Cable, Hulu, the NBC universal-News Corp. joint venture, will finally launch an advertising campaign during Sunday’s Super bowl telecast.

The company, headed by former Amazon executive Jason Kilar, hasn't purchased any advertising up until now, instead relying on word of mouth and linkage online.

Something to reflect on, from the dotcom era:

From CNN, February 1999.

CEO Jeff Taylor of Monster.com spent $4 million for three 30-second TV ads that he hoped would make his electronic job-search business a household name. And it did.

... Prior to the Super Bowl, it had been averaging five million visitors per month and 600 job searches per minute.

At 10:30 p.m. or 11 p.m., after the Super Bowl was over, we were doing almost 2,900 job searches per minute," Taylor said. That spike leveled off to 1,500 later in the week, still 400 per minute more than the pre-Super Bowl high.

But others were not so lucky.

From MSNBC, January 2005.

More than a dozen Internet companies spent an average of $2.2 million for 30-second spots, amounting to more than $40 million dollars of stockholder cash and not-so-hard-won venture capital.

... These startups hoped that Super Bowl exposure would sear their web address into the minds of consumers. But most viewers were left with only vague memories of chimpanzees dancing to "La Cucaracha" to promote whatchamacalit.com ... while the businesses themselves were left with empty wallets.

emily | 8:58 AM | Advertising / Marketing |
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