Obama Inauguration Draws Online Advertising

Sprint, Cisco, Audi are among advertisers opting for online buys alongside live streaming of Tuesday's historic inauguration. Broadcasting & Cable reports.

Technology advertisers are expected to have a big presence on Jan. 20, given President-elect Barack Obama's enthusiasm for the Web.

More importantly, since the inauguration pomp and circumstance will be occurring during the workday, the event gives advertisers a chance to test cross-platform media strategies. It's likely that the occupants of the nation's corporate cubicles will turn to the Web to watch the festivities.

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emily | 11:09 AM | Advertising / Marketing |
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