Survey: Web Video Beats TV Among Respondents Ages 18-24

Coveted 18- to-24-year-old consumers now spend more time watching Web-distributed video than broadcast television, according to a new survey released by online video ad network LiveRail Media Post News reports.

We polled several hundred under-25-year-olds, and an overwhelming majority are now watching as much or more video content online as on regular TV," said Mark Trefgarne, CEO of LiveRail. "We were genuinely surprised by the results."

Rather than short-form consumer-generated media, Trefgarne attributes this trend largely to an increase in the availability of quality long-form content from sites like Hulu and TV.com.

Of these respondents, 53% stated that in an average month they spent "more time watching online video than TV." About 19% of respondents said they watched "about the same," while 28% said they watched "more TV than online video."

emily | 3:52 PM | Random Stats |
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