CNN.com, Facebook Team on Live Inauguration Stream

CNN.com and Facebook are joining forces in an effort to create what they hope will become the largest--and most social--live event in the history of the Web—the inauguration of President-Elect Barack Obama. MediaWeek reports.

On Jan. 20 CNN.com Live will stream live footage from the inauguration ceremonies, including Obama being sworn in and his subsequent speech. As they view the live Web cast, viewers will be able to provide status updates to their Facebook profiles—letting their friends know in real time what they are thinking or feeling about the day’s historic events. And via a mini-Facebook window which will be integrated within the CNN.com Live channel, they’ll be able to see instant updates on what their various friends are saying.

In addition, as users make comments while watching the inauguration on CNN.com, their profiles on Facebook.com will be instantly updated—along with links carrying the phrase “via CNN.com Live”--potentially driving more viewership, said officials.

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emily | 5:17 PM | News |
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