More Online Than TV Viewing

Consumers now spend more time with online media online than they do watching television, say researchers at the Yankee Group. Of course, since they appear to be multitasking, the level of engagement would seem to be dropping as well. IPTV reports.

In fact, 56 percent of television viewers are online, browsing the Web or sending e-mail while "watching" television, Yankee Group researchers say.

Professionally-produced content remains the constant across digital platforms ranging from television, Internet video, mobile video to portable video. Users are consuming in more personalized ways, but most of what they consume consists of movies, clips of television shows, movie trailers and music videos.

emily | 9:44 AM | Studies and Research |
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