Web Video Users Are Day Clickers

According to MediaWeek, there’s more evidence to support the theory that daytime is the Internet’s prime time, at least when it comes to video, based on a new report issued by Nielsen Online.

During the traditional work week—i.e. Monday through Friday from 9:00 a.m. to 5:00 p.m.--65 percent of online video viewers streamed at least one piece of content in October, versus 51 percent of viewers who did so on weekends from 6:00 a.m. to 8:00 p.m., according to Nielsen Online’s October VideoCensus report.

That heavy concentration of at-work viewers is likely bolstered by the fact that 96 percent of those folks have access to broadband connections, found Nielsen.

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emily | 5:20 PM | Studies and Research |
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