November 17, 2008

Online video chips away at TV

More evidence that online video is cannibalizing television consumption is due Monday, courtesy of an IBM study. Plus, online viewers don't mind the commercials too much. The Hollywod Reporter reports.

quotemarksright.jpgAfter polling 2,800 people in six countries, IBM says 76% have viewed video online and 45% do so regularly. Of those who have watched online video, 15% say that as a result they watch "slightly less" TV, while 36% said they watch "significantly less" TV.quotesmarksleft.jpg

emily | 10:05 PM | Studies and Research | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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