Virgin Mobile USA Debuts Homeless Youth TV

"Youth homelessness is not something that runs for a season and then goes off the air. Virgin Mobile USA is committed to getting people to pay attention to this important issue."

Viewers can go to www.homelessyouthTV.com and "sponsor" their favorite program on the network for $1, the proceeds of which will be donated to various Virgin Mobile USA charity partners supporting homeless youth, such as Green Chimneys and StandUp For Kids. Viewers who sponsor a show will have their names listed in the show's "credits" and have the opportunity to promote the program to friends. Virgin Mobile USA will match the first $10,000 in total donations.

... The video project, examining the world of homeless youth, will debut at www.VirginMobileUSA.com/regeneration in 2009.

Full press release.

emily | 8:22 AM | News |
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