YouTube to Sell Ads on Search Pages

Google announced on Wednesday that it would begin selling space on YouTube search-results pages to advertisers, part of its effort to turn its expensive acquisition into a major revenue producer. The New York Times reports.

The feature allows anyone who has a video on YouTube to promote it on a search-results page. An advertiser — or a video maker who wants to promote a work — can bid on keywords like “silly cats,” “financial crisis,” “James Bond,” or anything that strikes one’s fancy.

The promoted videos are featured on the right-hand side of the YouTube search-results page with a small image and some text.

emily | 7:51 AM | Advertising / Marketing |
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