One-Third of Web Users Watch TV While Surfing

Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen TV/Internet Convergence Panel. [via Marketing Vox]

With our Convergence Panel we can now, for the first time, observe what could only be guessed at before - how television viewing and internet usage interact and affect each other, said Howard Shimmel, SVP, client insights, The Nielsen Company. It is too early to draw any firm conclusions about behavior but the early trends seem to indicate that online usage is complementing, not substituting for, traditional television viewing.

What about people who watch TV online in one window, while surfing from another window? That's what I do and I'm not alone.

emily | 10:44 AM | Studies and Research |
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