November 8, 2008

Obama campaign-related videos garnered 14.5 million hours of viewing on YouTube

Obama campaign-related videos garnered 14.5 million hours of viewing on YouTube, according to Democratic political consultant Joe Trippi. He estimates that amount of time would have cost $47 million to buy on TV or about half the amount the McCain campaign received in public financing.

... Just as the power of television, via televised debates, was credited with helping John Kennedy win the presidency over Richard Nixon in 1960, the panelists agreed with Web 2.0 Summit moderator John Heilemann that in 2008 the Web had at least as significant a role.

[via Internet News]

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