November 6, 2008
Tudou: China's answer to YouTube
With 12 million users a day, Gary Wang's Tudou is the biggest video sharing site in China - and it's set to get much, much bigger. The Guardian reports.
Most commentators expect the moving image to dominate the next phase of the internet around the globe, but in China this trend has already begun in earnest.
Tudou - China's answer to YouTube - was started in January 2005 (a month before YouTube) by 35-year-old Gary Wang. Nearly four years later, Tudou has some 12 million users a day and 75 million unique users a month. It serves 100m videos a day, numbers that make it the biggest video-sharing site in China.
... Speaking to the Guardian at the recent Mipcom TV market in Cannes, Wang explains that of the 13m video clips currently on Tudou, somewhere between 30% and 70% are of a type acceptable to advertisers.
Wang says that so far only about 5% of Tudou's video inventory is being monetised with advertising; analysts estimate that YouTube is monetising only 3% of its total video inventory. The biggest hurdle for both sites is attracting advertisers to user-generated videos where the type of content is hard to predict.
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