MySpace and MTV Turn Pirated Video Into Ad Dollars

On Monday, social network MySpace will join Google’s YouTube unit in treating the professional video clips uploaded by its users as an opportunity to show advertising, not as a potential violation of copyright law. [via Bits Blog]

In the past, when a user submitted, say, 30 witty seconds of Jon Stewart’s most recent monologue, MySpace might have automatically blocked the “Daily Show” clip, or at least taken it down when Comedy Central complained.

"Now the shackles are off our users. They are fully empowered, and the media companies get to monetize and get all the data from this,” said Jeff Berman, president of marketing and sales at MySpace. “They know what is actually being consumed out there and get the benefit of the viral promotion.”

emily | 12:39 PM | Advertising / Marketing |
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