November 1, 2008

Heaviest internet users also watch the most TV

The internet isn't killing television, according to new research by Nielsen. TechRadar reports.

quotemarksright.jpgIts brand new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same US homes, has found that TV viewing and online video streaming are complementary activities.

Nielsen reckons that the top 20 per cent of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of TV viewing by people who don't use the Internet at all.

Some of you are so connected that you do both at the same time - more than 80 per cent of web surfers had simultaneous sessions when they were watching TV at the same time.

Biggest users of streaming video were female teenagers, over 80 per cent of whom watch online clips each month.quotesmarksleft.jpg

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emily | 7:07 PM | The threat to big Media | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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Comments

I'm watching internet content on my HDTV. How do you classify that?

http://PCTVCables.com


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