Record your own “I’m a PC” video — outside of an Apple store

Following Microsoft’s odd Jerry Seinfeld and Bill Gates ads, the company launched into a more straightforward “I’m a PC” campaign which emphasized how everyday people use WIndows-based PCs. And now it looks like Microsoft is taking their ads into the real world to compete with Apple as well.The New York Times reports.

Microsoft has started setting up booths around the world where users can record their own “I’m a PC” videos and send them to Microsoft — which may use them in upcoming TV spots. What’s interesting is the placement of at least one of these booths — right outside of an Apple store. Literally, right outside of the front doors. A man sent a picture of the booth in Birmingham, England to the Apple blog AppleInsider.

emily | 6:06 PM | Advertising / Marketing |
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