Screen Actors Guild slams "Stealth" Ads

The Screen Actors Guild called this week for the FCC to tighten its rules on sponsorship identification for "imbedded" advertising, including disclosures on programs that include product placement. [via Broadcasting & Cable]

... SAG said the current rules are ineffective and that "subtle and devious" product placement has taken its toll on actors as well as show creators and the audience. SAG calls it a form or "forced endorsement," adding that "actors often have little to no latitude to resist participating in an instance of produce integration, almost always without compensation.

emily | 9:59 PM | Advertising / Marketing |
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