Google reads brain waves to measure ads on YouTube

According to ZDNet, Google, along with MediaVest are releasing information about ad quality determined by reading brain waves and psychological responses to ads on video content.

Yaakov Kimelfeld of MediaVest and Leah Spalding of Google presented in a webinar this morning to share these results. The goal was to measure the impact of YouTube overlay advertisements on attention levels, emotional engagement, and other psychological metrics.

They came to three conclusions when it comes to InVideo overlay advertisements:

1. InVideo overlay ads are compelling
2. InVideo overlay ads add to user experience
3. InVideo overlay ads improve positive brand response

emily | 7:52 AM | Advertising / Marketing |
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