TV consumption hit by credit crunch

The credit crunch is likely to see people switching off premium television and tuning into free television, according to research published Tuesday, reports The Hollywood Reporter.

An online survey of more than 1,000 people conducted by Continental Research indicates that 18% "plan to reduce their spending on TV channels" in the next 12 months.

And 6% have now decided not to sign up to additional services as a direct result of concerns about the economic slowdown.

The results, published in a report entitled "TV 3.0: The Digital and Internet TV Report" are bad news for subscription-based TV channels, which are already taking a financial hit from declining advertising revenues.

emily | 5:53 PM | News |
The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/10/021527.htm