October 21, 2008
Rocketboom. Firing off the next stage
Rocketboom was thrown out of orbit but now its founder reaches for the stars, writes Brad Howarth in The Sydney Morning Herald.
Andrew Baron founded Rocketboom in 2004, a quirky three-minute news bulletin delivered on the internet every weekday.
Today he claims average daily audience figures of about 200,000 viewers and the show has even appeared in a 2006 episode of CSI: Crime Scene Investigation.
What he wasn't counting on was the departure of his founding host, Amanda Congdon, two years ago and an ensuing bitter legal battle over the program and its brand.
... The battle was settled to Baron's satisfaction but it cost him two years during which he was prevented from pursuing his vision of turning Rocketboom into a media company.
Now he has signed with one of Hollywood's largest talent management agencies, Creative Artists Agency, which is helping him to explore and negotiate business opportunities for Rocketboom.
Two months ago he signed a distribution and advertising deal with Sony Pictures Television for a seven-figure guarantee plus a share in future revenues generated by the show. In return, Sony is making Rocketboom available on media platforms including the PlayStation3, the PlayStation Portable and its own Crackle online TV network.
Read full article.
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