NBC Viewership Getting Boost From Web Video, VOD, Mobile Play

NBC, the most ratings-challenged among broadcast networks of a live, prime-time viewing audience so far this season, is getting a boost in viewership for several of its programs. This is coming from Internet streaming videos, and to a lesser extent, VOD and mobile viewing, according to Total Audience Measure Index (TAMi) data released by the network. MediaWeek reports.

The show benefiting the most from viewership via media platforms other than TV is The Office, which through its first two episodes was downloaded 52,163 times via iTunes, Microsoft and Amazon and viewed by 48,879 mobile users; and had a total of 8.7 million Internet video streams. Six streams of a particular episode equal one show viewed, but those 8.7 million streams also include one-for-one episodes viewed on Hulu.com.

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emily | 11:16 AM | Random Stats |
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