Ford to run ad using film from Web contest on NBC

Ford Motor Co on on Wednesday will run an ad featuring a short film that won an online competition, reflecting how companies are seeking to cut costs while boosting their brand awareness. Reuters reports.

"The 60 second ad shows two aspiring filmmakers and snippets of their film, "Numskull," the winner of the "Mustang Stories" short-movie contest run by online video site Filmaka

Nearly 400 scripts were submitted to Filmaka after its members were challenged to submit entries reflecting personal stories about the iconic Mustang.

Twenty-two semifinalists then got the green light and about $5,000 to produce their films. Filmaka also got a fee."

The commercial during the season premier of "Knight Rider" on General Electric Co's will promote Ford's new 2010 Mustang model and the aggressive online campaign around it."

Related:

-- Frito-Lay and Chevrolet launch user generated ad-making contests

-- Heinz’ User-Generated Ad Contest

emily | 4:31 PM | Advertising / Marketing |
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