Backchannel Adds Competitive Chat to TV

Tonight, MTV is launching a new social game called Backchannel. It’s a kind of competitive chat, meant to be played while watching episodes of The Hills. Players can type in short, witty comments about the drama unfolding on screen. If others like your blurbs, they can click on it, which will give you more points.

[via PSFK]

emily | 4:51 PM | Advertising / Marketing |
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