MTV and HP collaborate on digital art reality show

Beginning on Monday, MTV's mtvU channel, which is aimed at college and university students, will join forces with Hewlett-Packard to present "Engine Rooman original series that will follow the 16 contestants, divided into four teams, as they produce digital art using — of course — PCs, work stations, monitors and other products sold by HP. The The New York Times reports.

Episodes of "Engine Room" run from five to seven minutes each, and the series is scheduled to last seven weeks.

At the end, one team will win prizes that include $400,000 in cash and a chance to program the giant MTV screen in Times Square for a night."

Watch the trailer.

emily | 10:46 AM | Web TV |
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