Microsoft explains the Jerry Seinfeld ad -- it's about nothing!

The new Microsoft commercial, featuring Jerry Seinfeld and Bill Gates out discount shoe shopping, was unveiled Thursday night on TV. Today it's near the top of YouTubee's most viewed list, and many of those viewers are leaving a trail of rancorous confusion all over the Web. People are asking, nay, demanding to know what the minute-and-a-half-long spot is trying to convey. The La Times reports.

Seemingly anticipating the lack of enthusiasm, Microsoft offered an explanation for the commercial:

After seeing the new ad from Microsoft, which debuted today, some may wonder what Jerry Seinfeld helping Bill Gates pick out a new pair of shoes has to do with software. The answer, in the classic Seinfeld sense of the word, is nothing. Nevertheless, the spot is the first and most visible sign of an ambitious effort by Microsoft's Windows business to reconnect with consumers around the globe

The post went on to explain that the campaign will show how Windows "has become an indispensable part of the lives of a billion people around the globe," not just on their PCs but also now online and via mobile devices."

[via TV Tattle]

emily | 9:51 AM | Advertising / Marketing |
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