September 2, 2008
A Marketing Move the ‘Mad Men’ Would Love
Some people who use Twitter are posing as characters in their favorite shows. Notably, there is an unusually active group of people whose screen names are from the AMC television show “Mad Men,” and they have been posting updates in the characters’ voices. The New York Times reports.
"... For instance, the Twitter version of Don Draper, the creative director for a circa-1960s advertising agency, adheres rather closely to his television persona. “Heading into a meeting with @Roger_Sterling,” the user wrote on Wednesday, referring to Mr. Draper’s television boss.
Mr. Draper’s virtual self has nearly 2,000 followers on the Web site. There are also Twitter accounts in the names of Mr. Sterling and Peggy Olson, as well as other characters from the series.
Whether AMC approves or disapproves of the “Mad Men” characters on Twitter — or is indeed playing a role in a good publicity stunt — is unclear. Last Monday, Twitter suspended several of the accounts in the names of “Mad Men”.
Related: - Mad Men obsessives Twitter away
Other innovative way of using Twitter: - Authors experiment with twiller as new writing medium
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