'Entourage' pairs with Virgin Airlines

This is wild, to promote the fifth season of Entourage, airing September 7, a JFK to Vegas flight will be renamed after the HBO show. Variety reports.

"HBO has paired with Virgin America to rebrand the airline's flight from New York's John F. Kennedy Intl. Airport to Las Vegas as "Entourage Air" throughout September.

Effort promotes the fifth season of "Entourage". At the same time, HBO programming becomes available on all Virgin America planes as part of a licensing deal that runs through October 2009."

emily | 8:08 PM | Advertising / Marketing |
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