20% of Primetime Television Now Watched Online

Online video consumption has been on the rise for a while, and now Integrated Media Measurement Inc. (IMMI) is releasing demographic and behavioral data to show the details of the trend. Search Engine Watch reports.

"20% of primetime television programming is now viewed online.

The audience is comprised of 55% female and 45% male.

Households earning $80,000 a year or more are 56% more likely to watch a network show online. Those earning $40,000 a year or less are 75% more likely to watch a primetime show live.

The largest segment of online television viewers are white, affluent, well educated, working women aged 25-44."

emily | 9:49 PM | Studies and Research |
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