July 29, 2008
20% of Primetime Television Now Watched Online
Online video consumption has been on the rise for a while, and now Integrated Media Measurement Inc. (IMMI) is releasing demographic and behavioral data to show the details of the trend. Search Engine Watch reports.
"20% of primetime television programming is now viewed online.
The audience is comprised of 55% female and 45% male.
Households earning $80,000 a year or more are 56% more likely to watch a network show online. Those earning $40,000 a year or less are 75% more likely to watch a primetime show live.
The largest segment of online television viewers are white, affluent, well educated, working women aged 25-44."
emily | 9:49 PM |
Studies and Research
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The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/07/020912.htm
The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/07/020912.htm
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