July 25, 2008
Web video slowly creeps up on TV in Europe
More than one in four Europeans regularly watches online video on sites such as Google's YouTube but the medium has a long way to go to catch up with regular TV, according to Internet research firm Jupiter. Reuters reports.
"In a report released on Thursday, Jupiter said 28 percent of Europeans watched online video at least once a month, mainly short clips but also full-length video via services like the BBC iPlayer or France's M6 Replay.
Although time spent by Europeans watching online video rose 50 percent from 2006 to 2007, it still accounted for just 0.9 hours per week of viewing on average last year, compared with 13.2 hours spent watching television.
Jupiter warned traditional broadcasters to find ways to deliver programes to their audience online or risk losing them to pirate sites, despite the fact that generating revenue through online video ads is still in early development."
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Comments
Good summary of the current research figures - I'll use them!
Posted by: Andrew Warren-Payne | July 25, 2008 9:56 PM
I agree, deliver programming online. Then I'll index it on Zipityzap.com
Posted by: geraldz | July 29, 2008 6:36 PM