Avril Lavigne's YouTube video earns her $2m in a year

Thanks to the forward-thinking strategies of her management, the singer has netted a cool £1m ($2m) just from fans watching a music video on YouTube, according to The Guardian.

"Last year, Nettwerk Management uploaded the official Girlfriend video to YouTube. Twelve months later, thanks to a coordinated fan campaign, the video has clocked up almost 100m hits from around the world.

And where there are page-views, there are ad-views.

Even after YouTube takes its cut, "there's about a $2m (£1m) cheque waiting for her for all her YouTube plays," Nettwerk Management CEO Terry McBride explained to MusicTank.

emily | 8:04 AM | YouTube |
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