Pitvertising: TV screens built into the armpits of shirts.

An advertising world first has been launched in London - pitvertising. Ananova reports.

"The innovative new concept uses digital TV screens built into the armpits of shirts.

It was developed by deodorant manufacturer Right Guard as the ideal way to market its products.

A hired team of 'Pitvertisers' was sent out into the streets of London to test the new medium."

emily | 8:52 AM | Advertising / Marketing |
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