July 14, 2008

Veoh Targets Video Ads Based On Past Viewing Patterns

veohlogo.jpeg Web video startup Veoh is bringing its behavioral targeting advertising program out of beta today, writes The Washington Post.

"The ads are targeted at one of nine groups, including viewers interested in action videos, cars, pop culture, sci fi, anime, and family fare.

Veoh groups viewers into these interest groups based on their past viewing, searching, browsing, tagging, and commenting activities on the site. The ad-targeting technology uses some of the same underlying algorithms as its recommendation engine."

emily | 6:16 PM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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