Dexter's Hit List. Showtime's viral video campaign

AdFreak writes up The Dexter Hit List, Showtime's new viral video ad campaign for Dexter.

From The Dexter Hit List, after uploading a picture of yourself, you can send your friends a personalized police press conference video, where you appear as the main suspect in a blood soaked investigation.

Last year, Showtime promoted the series with a death threat video campaign, where from a website, viewers were able to send personalized death threat videos to their friends/enemies.

Other past and gory Dexter promotional campaigns:

-- Italy promoted Dexter launch with a set of knives

-- Showtime Painted 14 Towns Red for Dexter

emily | 9:51 AM | Advertising / Marketing |
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