NBC's Olympic Test: Counting All the Games' Viewers

NBC Universal plans to use its coverage of the Beijing Olympic Games to launch a new system for measuring viewership across an array of different media, including video-on-demand, cellphones and the Web, as well as traditional television.

NBC hopes the new system -- which will be offered to advertisers at the start of the new fall season -- will give it ammunition to persuade advertisers to buy ad time on newer media such as VOD and cellphone video. That's a big issue for media companies, facing an erosion of audiences and ad dollars at their traditional outlets.

[via The Wall Street Journal]

emily | 12:16 PM | News |
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