July 2, 2008

Networks are trying new ways to get viewers to watch ads

Whether using a split screen to keep the action going or recruiting celebrities to star in ad-sponsored micro-series, networks are continuing to experiment with ways to keep viewers tuned in during commercial breaks.

What several networks are doing:

- TLC: Split-screen featuring behind-the-scenes action during commercials

- MTV: Ad-sponsored micro-series featuring celebrities; comedic spots sponsored by advertisers

- ESPN: Split-screen during NASCAR events, showing race action and commercials side-by-side

[via The Hollywood Reporter]

emily | 6:20 PM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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