July 2, 2008
This DVD Will Self-Destruct
"No-return DVD rentals that essentially self-destruct within 48 hours after they are removed from their packaging are now rolling out at airports, travel centers and every Staples store across the country. TIME reports via NewTeeVee.
Each location will offer about 25 new movie releases and, rather than return them, consumers can recycle them for free when they're done watching or just throw them out.
The DVDs, which were created by the Georgia-based company Flexplay Entertainment, look like regular discs, but they are made with a special glue that is sensitive to oxygen. Once the disc is exposed to air, a chemical reaction causes the glue to darken so the laser in the DVD player can no longer read the disc. Sealed discs can last for about one year.
The company hopes these DVDs will appeal to business travelers who don't usually rent movies because their busy schedules make it hard to find time to return them."
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