July 1, 2008

Study: TV still the viewing workhorse

Watching online streams isn't going to replace the living room TV set anytime soon: According to a study released Monday by the Nielsen and the Cable & Telecommunications Association for Marketing, 94% of US adults who subscribe to a cable or satellite service prefer to watch programming on their traditional sets rather than online.

[via The Hollywood Reporter. Read also WebPro News]

emily | 5:34 PM | Studies and Research | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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Comments

Online streams aren't going to replace the living room TV. They're going to be ON the living room TV. All new TVs now come equipped with PC or s-video inputs. Now all you need is $16 worth of cables (http://www.svideo.com/prosvideo6.html) and you're in business. No expensive box required. Then Zipityzap.com can point you to all kinds of great programming - including lots of free movies.

Posted by: geraldz | July 2, 2008 11:41 PM


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