June 25, 2008

NBC to release show-specific streaming data

400_30rock_castphoto_080325_nbc_mellenmathew.jpg How many people are watching 30Rock on NBC's website? The TV network is going to start telling us, according to LA Times Blog.

"Trying to make advertisers more comfortable buying spots on online shows, NBC Digital Entertainment said today it would begin to release show-specific streaming data for the first time through the Nielsen Online VideoCensus. The network says this new type of measurement makes it possible for advertisers to compare audience numbers, show by show. "

emily | 8:58 PM | News | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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