June 25, 2008
Broadband Video Evolves
Programmers are fine-tuning their broadband game, introducing more user-friendly video players and experimenting with new ad formats such as graphic overlays and the “skins” forma, which surrounds the video player with branding. Broadcasting & Cable's special report.
"Meanwhile, content providers are trying to raise the video quality of their offerings to deliver a TV-like experience to viewers who are consuming short clips or full-length shows on their PC or laptop screens. Being able to do so without raising distribution costs to the point where broadband video becomes a money pit instead of a source of incremental revenue is the big issue."
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