June 22, 2008

Study: PCs Steal TV's 'Share of Screen'

One out of every five hours spent watching video is now done online, according to an Ipsos study.

... More than half (52 percent) of Americans over the age of 12 have streamed or downloaded a digital file. Consumers 18-24 spend the largest percentage of their time (27 percent) watching video on their computers.

[via AdWeek]

emily | 10:38 AM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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Comments

Look for this trend to continue as webistes such as Zipityzap.com make watching internet television more like watching traditional television.

Posted by: geraldz | June 22, 2008 10:43 PM


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