June 16, 2008

Microsoft to Use YuMe to Place Ads in Videos

Microsoft will begin using YuMe, a start-up that specializes in serving advertisements matched to online videos, as it tries new ways to gain a larger slice of the online ad market.

[via the WSJ]

emily | 10:07 AM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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