June 13, 2008

Office Metldown video is a viral campaign for Angelina's new movie

According to Yahoo Tech, it turns out that the much written about video called "Office Metldown" which became a YouTube hit, was created to promote Angelina Jolie's new movie, Wanted.

The video looks like it was recorded by a security camera, and shows an office worker going ballistic after a co-worker bumps into his desk, knocking off a stack of papers.

Yesterday a press release shed some light on the origin of the mysterious clip claiming it was created to promote a movie called "WANTED" starring Angelina Jolie, James McAvoy and Morgan Freeman.

"One of the film's main themes is how to escape 'office slavery'" - said Bekmambetov "The success of the video doesn't mean the audience is gullible - it shows that people see themselves in this story. They see the truth - about themselves, about their suppressed desires and their need to break free.

Just for the record, here's a YouTube link to what is probably the first "bad day at the office" video that was a huge success online ten years ago (1998).

emily | 2:00 PM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/06/020418.htm



Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?