June 12, 2008
MPs reject TV advertising plans
The UK government has indicated it will reject proposals from the European Union to loosen rules on product placement in TV shows, reports the BBC.
"Culture Secretary Andy Burnham said that product placement could "contaminate" British TV programs.
Advertisers have been calling for the changes following a decline in revenue from traditional TV adverts.
... Under the new EU rules, the practice would remain banned in children's programs, news and documentaries.
Mr Burnham said he would begin a consultation shortly on product placement and was ready to listen to the arguments.
"But here and now I do want to signal that I think there are some lines that we should not cross - one of which is that you can buy the space between the programs on commercial channels, but not the space within them," he said. "British programming has an integrity that is revered around the world and I don't think we should put that hard-won reputation up for sale."
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