June 6, 2008
Google Analytics Starts Measuring TV Ads
Google’s experiment with selling and measuring TV ads on the Dish satellite network just got a lot more interesting. A month ago, Google incorporated the ability to buy TV ads into AdWords. Now, it is taking all of that ad impression data and layering it on top of Google Analytics. TechCrunch reports.
"... Within Google Analytics, which many companies already use as a dashboard to measure their Website traffic and the effectiveness their online Google ad campaigns,it is now possible to also measure the effectiveness of your Google TV ads. It shows you how many times your ad was seen on TV, and overlays that on top of a graph showing how many people visited your Website."
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