May 22, 2008

To Thwart TiVo, a Nod to Television’s Golden Age

21adco-video1-sc-190.jpg As marketers strive to counter the growing ability of viewers to skip or avoid advertisement spots, they are bringing back the live commercial. [via The New York Times]

"When TV began as a national medium, many spots were delivered live because many programs — dramas, soap operas, talk shows — were live. Some products, among them Timex watches and Polaroid instant cameras, made their reputations through spots that offered audiences live demonstrations.

The shift to recorded series relegated live commercials to “remember when?” reels. Now, as marketers strive to counter the growing ability of viewers to skip or avoid spots, live sales pitches are being reconsidered for their potential stopping and staying power."

emily | 8:23 AM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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